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Web 2.0 and Travel 2.0

Posted by Saleem Mukati

Future trends in Hotel Web Marketing and User Internet Experience
5 Future Developments that will revolutionize Online Hotel Marketing: “For tomorrow belongs to the people who prepare for it today”, says a famous proverb…and what better fit to apply this than in the world of technology and marketing? The breakneck speed of tech evolution is inspiring (and often scary) but the two keywords that will set [...]

Hotel Experiences of the Future - Meet the hotel guest of 2020
It is the year 2020. The past twelve years have been a flurry of development in the areas of design, nanotechnology, robotics, medicine, the internet, security and law. Contrary to popular opinion, the hotel industry has not been slow on the uptake. It’s been the decade of hospitality renaissance. A coming of age, an evolution [...]

Business ethics in eCommerce and eMarketing
Humane Touch of the Virtual Reality: During my years of teaching English and Latin literatures, one of the favorite books my students loved to discuss is “The Prince” of Machiavelli. They always remember the line, “The end justifies the means.” Even until now, whenever I got a chance to talk to anyone of them, they [...]

Hotel Internet Marketing - Moving beyond just marketing Hotel Rooms online
“We’ve come a long way, baby” claimed a high-spirited pop idol not so long ago, following up on the claim with an equally upbeat track. And so we have…in the world of Internet Marketing too. From the age of information (think glorified electronic brochure) on the web to the world of snappy online transactions…we’ve now [...]

The Challenge that Virtual Relationships present in Online Hotel Marketing
Researchers say that the internet is the very encapsulation of ‘one-to-one’ marketing and, as such, gives a hotel the ability to establish enduring relationships with individual customers. But others think that internet will encourage disloyalty with the comparability with the competitions’ offering is ‘just a click away’. Would really be ‘virtual contacts’ build a good business

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