5 Web trends that will change Hotel Internet Marketing
5 Future Developments that will revolutionize Online Hotel Marketing: “For tomorrow belongs to the people who prepare for it today”, says a famous proverb…and what better fit to apply this than in the world of technology and marketing? The breakneck speed of tech evolution is inspiring (and often scary) but the two keywords that will set [...]
Future Hotel Trends - 8 Hotel Guest Demands that will shape hospitality
It is the year 2020. The past twelve years have been a flurry of development in the areas of design, nanotechnology, robotics, medicine, the internet, security and law. Contrary to popular opinion, the hotel industry has not been slow on the uptake. It’s been the decade of hospitality renaissance. A coming of age, an evolution [...]
Hotel eMarketing Muse - Creating an Internet Culture at Hotels
Hotel eMarketing and Internet ‘e’volution – Creating an Online Culture at Hotels Are you a hotel eMarketer looking for ways to better communicate, educate and develop the role at your property/ies? This article explores some of the issues surrounding these efforts, complemented by a dose of perspective and a generous helping of best practices, all garnished, [...]
Hotels Online - Where is all the Hospitality Viral Marketing?
Hotels (and the hospitality industry in general) may not be the quickest adopters of technology and “e” trends…but the industry has no shortage of creative and talented people. Branding and marketing is also cutting edge in the industry, especially with the new trends in luxury and lifestyle branding. So it’s quite dissapointing that hotels are yet to make a mark [...]
Hotel SEO - Search Engine Optimization Cons to watch out for
Search Engines refer a significant percentage of web direct bookings for hotels, both through paid search and natural search. SEO / Search Engine Optimization obviously has the most bang for the buck, as well designed websites ensure great SEO results and produce much better long term results. A lot of hotel companies, especially independent properties [
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